As a personalized retailer, it is important for Shutterfly to express emotion through it's product offering. I created realistic stories to elevate our product offerings to our customers through lifestyle photography. I led and managed the photography execution for e-commerce creative, online advertising, mobile marketing and landing pages. I planned seasonal photo shoots and developed mood boards, researched locations, created concepts for shots, prepared shots lists and interfaced with photographers and stylists.
Projects: Seasonal and Evergreen Photo Shoots, Product Launches, Test and Lifestyle Shoots
My Role: Designer, Design Manager
Creative Directors: John Sanborn, Stephanie Yee