At Shutterfly, one of the largest personal retailers, I helped create marketing campaigns and promotions, merchandising our variety of products, managing consistent execution across multiple channels and working with product marketers and business partners throughout the company to elevate our product offerings to our customers. I designed and managed the execution of e-commerce creative, online advertising, mobile marketing and landing pages. I managed a team of copywriters, designers and developers. I managed the redesign of the current homepage and all category pages as well as the development of the app and mobile experiences. I managed and planned the creative execution from campaign development, photography planning through channel execution.
Projects: Homepage Merchandising and Promotions, Product Category Pages, Advertising, App and Mobile Merchandising and Promotions
My Role: Designer, Design Manager
Creative Directors: John Sanborn, Stephanie Yee