At eBay, one of the first online marketplaces, I designed and developed seasonal templates based on the annual brand campaign to promote various categories of merchandise. Working with our marketing partners, I managed the execution onsite, email and the direct marketing channels. I was instrumental in developing seasonal campaigns that were carried through each product category and involved with the photo shoots, helping with planning and on set.
One fun project was to create a "blue sky" version of the site to coincide with a brand refresh. My take was to move away from the c-frame and make the site round and dynamic.
My Role: Designer
Creative Director: Janette Orlando